What’s the quickest method to attract more new patients to your practice? Every practice owner wants the basic answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
Will they measure success when it comes to trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they provide proof the service(s) generate more new patient calls?
Could they be transparent or do they really hide fees?
Do they really manage your marketing for you personally?
See below for that information on each.
1. Do they really measure success with regards to new patient leads?
Should you own a practice, the goal of medical marketing would be to do just something, which is to get more new patients calling and or emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. A few will even have you put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately determine how many NEW Patients contact you monthly.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales technique to sell services people would want to dump within a month or two that keeps you investing in 6-twelve months for a thing that does nothing. Ensure that you pick a medical marketing firm that charges over a month to month basis. This way, they’ll must carry on and earn your company each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is that none of those work then one is even illegal. There is zero proof that by using these marketing tools will attract just one new patient. However, there is a lot of evidence that these are just methods to charge your practice for services that do nothing.
Geo-fence display pushes texting in the market to prospects driving by the practice. Which is not only annoying, and in case it worked would mess with this scheduling. In reality, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they earn any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then speak to several clients who’ve used it.
4. Could they be transparent or do they really hide fees?
When it comes to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the industry is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then your firm refuses to completely provide information on how much of that cash is going to actual AdWords spend versus within their pockets.
The sole transparent approach to charge for medical PPC is to charge a monthly management fee and then have you ever spend the money for AdWords spend right on your bank card. This way you know just how much you might be make payment on marketing firm to manage your medical PPC and how much visited Google’s AdWords.
5. Will they manage your marketing for you personally?
There are plenty of low-cost website marketing services available that provide you access to software so that you can manage your marketing yourself. For example, you can find a handful of businesses that sell online review software, and almost none that train your team using it and be sure it’s helping you.
Getting usage of powerful website marketing tools is excellent, in theory, in case you have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you already have work helping patients, these are generally just a large waste of time and cash.
Make sure to check the marketing firm does the work, which means you can concentrate on what you do best that is helping patients. What’s the fastest approach to attract new patients? Make certain for every dollar you put money into lead generation you’re qafkfk leads and a positive ROI. It’s so easy. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads and other items that does nothing for your medical practice.